REGARDING THE PROBLEM OF PSEUDO-ENGLICISMS ON THE BACKGROUND OF LANGUAGE FOREIGNIZATION

The article reveals the problem of unmotivated English borrowings, in particular, their subgroups, which, given etymology, are treated as pseudo-anglicisms. lexico-semantic context pseudo-anglicisms – anglo-latinism donat and anglo-greekism hype is revealed against socio-cultural background language-source specific Ukrainian equivalents proposed an actualization linguistic thinking. Taking into account different degree assimilation, anglicisms (or pseudo-anglicisms) involved analysis grouped three categories: barbarization, assimilated borrowing, persononomination: Barbarization a borrowing with existing unattracted equivalent translation dictionaries, well new equivalent, its search approbation (64.6%): аб’юз насильство, аутфіт стрій, афіліація належність (abuse violence, outfit clothing, affiliation belonging). Assimilated possibility replenishing synonymous series through shades meaning nomination concept receiving language (16.2%): офшор безподаткова територія, тренд напрям, мода, тенденція, футбол копаний м’яч (offshore tax-free territory; trend direction, fashion, tendency; football kicked ball). Persononomination newly created term by author (and at same time realia language), i.e., persononomena (19.2%). Such lexemes have authors author’s motivation for naming: блог щоденник, журнал, гендер соціостать, лайфхак навід, порада, підказка (blog diary, magazine; gender social class; life hack hint, advice, tip). percentage ratio, particular largest number borrowings level barbarization (64.6%), to lesser extent (16.2%) only 19.2% due lack corresponding or language, testifies about very low attracting resources unconditional admiration Ukrainians someone else’s vocabulary. Any should be interpreted prism national principle, which consists constant one’s own capabilities, open up continuous path renewal enrichment.